Artificial Intelligence (AI) has become ubiquitous in our lives. From Siri, Alexa and Google Home to self-driving cars, AI has started to disrupt almost every industry we can think of, promising to revolutionise the way we live, learn and work. In previous generations disruption triggered by progress tended to disproportionately impact on lower value professions but this time around it's different. In the age of AI nearly every profession will experience some form of digital disruption and my contention is that as this happens it is inevitable that we will see an exponential increase in demand for authentic thinking and creativity that curates the curiosity that will drive innovation. As someone once said, computers have memory but no imagination, and in the age of AI this will become increasingly important.